Object

Engagement

Snapshot of engagement metrics for a single piece of content.

Fields

Object, input and enum types open in place — use + to reveal their fields. A type that is already open above the row stops at a ↻ circular marker, and anything nested past the depth limit links out to its own page instead.

comments BigInt: Total number of comments.
earnedMediaValue BigInt: Estimated earned media value (EMV) in cents.
impressions BigInt: Number of views, plays, or estimated impressions.
likes BigInt: Total number of likes.
linearViralityScore ViralityScore!: Bucketed virality score.
HIGH: Content that significantly outperforms its expected reach. Typically corresponds to a view-to-follower ratio of 4.0 or higher.
LOW: Content performing close to expected baseline relative to audience size. Typically corresponds to a view-to-follower ratio between ~1.0 and 2.0.
MEDIUM: Content performing above average relative to audience size. Typically corresponds to a view-to-follower ratio between ~2.0 and 4.0.
NOT_VIRAL: Content performing below expected reach, with low relative visibility. Typically corresponds to a view-to-follower ratio below ~1.0.
shares BigInt: Number of shares.
views BigInt: Number of views.