Object

Engagement

Snapshot of engagement metrics for a single piece of content.

Fields

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comments BigInt: Total number of comments.
earnedMediaValue BigInt: Estimated earned media value (EMV) in cents.
impressions BigInt: Number of views, plays, or estimated impressions. Use this field for a post's views, plays, or reach. Archive estimates it for Instagram stories. For other posts it holds the larger of the platform's view and play counts. Archive estimates it for an Instagram post that has neither count. Null when Archive has no count for the post.
likes BigInt: Total number of likes.
linearViralityScore ViralityScore!: Bucketed virality score.
HIGH: Content that significantly outperforms its expected reach. Typically corresponds to a view-to-follower ratio of 4.0 or higher.
LOW: Content performing close to expected baseline relative to audience size. Typically corresponds to a view-to-follower ratio between ~1.0 and 2.0.
MEDIUM: Content performing above average relative to audience size. Typically corresponds to a view-to-follower ratio between ~2.0 and 4.0.
NOT_VIRAL: Content performing below expected reach, with low relative visibility. Typically corresponds to a view-to-follower ratio below ~1.0.
shares BigInt: Number of shares.
views BigInt: View count as reported by the platform, kept separate from plays. Rarely populated: null for most items. Use impressions for views, plays, or reach.