Object
CompetitorBrandMetricProvenance
How one competitor metric total splits into captured and estimated values.
Fields
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- capturedValue Float!
- Part of the total that Archive captured from posts.
- contributions [CompetitorBrandEstimationContribution!]!
- Estimated amounts in the total, one per estimation method. Empty when the total is all captured.
- count Int!
- Number of posts or Stories the method estimated.
- estimatedValue Float!
- Amount this method adds to the total.
- estimationMethod CompetitorBrandEstimationMethod!
- Method that produced this estimated amount.
- IGM1_POST_MULTIPLIER
- Estimates Instagram mention posts and Reels missed for brands without a connected account.
- STORY_MEDIAN_MULTIPLIER
- Adds the median value of captured Stories, times a fixed factor, for each Story without metrics.
- median Float
- Median value the estimate starts from. Null for methods that use no median.
- multiplier Float!
- Fixed factor the method applies.
- displayedTotal Float!
- Total as the metric field reports it, estimates included.
- metric CompetitorBrandProvenanceMetric!
- Metric this entry describes.
- EARNED_MEDIA_VALUE
- The
earnedMediaValuetotal. - ENGAGEMENTS_TOTAL
- The
engagementsTotaltotal. - IMPRESSIONS
- The
impressionstotal. - POSTS_COUNT
- The
postsCounttotal. - REACH
- The
reachtotal.