Object

CompetitorBrandItem

A single post belonging to a Competitor Insights brand. Posts for a given month become available on day 9 of the following month.

Fields

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archivePublicUrl String: Stable Archive permalink for this post. Unlike originalUrl, this URL keeps resolving after the source post is deleted on the originating platform. Mirrors Item.archivePublicUrl for parity.
caption String: Caption text of the post, when available. Mirrors Item.caption for parity.
currentEngagement Engagement: Most recent engagement metrics (likes, comments, views, shares, EMV) and virality score for this post.
comments BigInt: Total number of comments.
earnedMediaValue BigInt: Estimated earned media value (EMV) in cents.
impressions BigInt: Number of views, plays, or estimated impressions.
likes BigInt: Total number of likes.
linearViralityScore ViralityScore!: Bucketed virality score.
HIGH: Content that significantly outperforms its expected reach. Typically corresponds to a view-to-follower ratio of 4.0 or higher.
LOW: Content performing close to expected baseline relative to audience size. Typically corresponds to a view-to-follower ratio between ~1.0 and 2.0.
MEDIUM: Content performing above average relative to audience size. Typically corresponds to a view-to-follower ratio between ~2.0 and 4.0.
NOT_VIRAL: Content performing below expected reach, with low relative visibility. Typically corresponds to a view-to-follower ratio below ~1.0.
shares BigInt: Number of shares.
views BigInt: Number of views.
externalId ID!: Platform-side identifier (Instagram media id, TikTok video id, etc.).
hashtags [String!]: List of hashtags used in the post. Mirrors Item.hashtags for parity.
id ID!: Unique identifier of the underlying media item in Archive's system.
mentions [String!]: List of @-mentions used in the post. Mirrors Item.mentions for parity.
originalUrl String: Direct URL to the post on the source platform. Null for content types without a public URL (e.g. Instagram Stories).
provider Provider!: Platform the post was published on.
INSTAGRAM: Instagram platform integration, including posts, reels, stories, and profile data.
INTERNAL: Internal Archive-managed source used for synthetic or system-generated content.
TIKTOK: TikTok platform integration, including videos and creator profile data.
YOUTUBE: YouTube platform integration, including Shorts, videos, thumbnails, and profile data.
socialProfile SocialProfile!: Social media profile that posted this content.
accountName String!: Username or handle of the social media account.
avatar String: URL of the account's profile picture, if available.
creator Creator: Creator associated with this social profile in the current workspace. Use this to get the unified creator ID for deduplicating creators across platforms. Returns null if the profile has no creator record in this workspace.
customAttributes JSON!: Custom metadata fields associated with the creator (for example CRM attributes).
id ID!: Unique identifier for the creator in Archive's system.
socialProfiles [SocialProfile!]! ↻ circular view SocialProfile →: Social media profiles linked to this creator across all platforms (for example Instagram, TikTok, YouTube). Returns an empty list if no profiles are linked.
email String: Email address associated with the account, if available.
followers Int!: Number of followers on the social media account (when available).
following Int!: Number of accounts this profile is following (when available).
fullName String: Display name or full name shown on the social media profile.
id ID!: Unique identifier of the social profile in Archive's system.
originalUrl String!: Direct URL to the profile on the social platform (e.g., https://instagram.com/account_name).
phoneNumbers [String!]: Phone numbers associated with the account, when present.
private Boolean!: Whether the social media account is currently set to private.
proAccount Boolean!: Whether the account is marked as a professional or business account on the platform.
provider Provider!: Platform where the social profile exists (for example INSTAGRAM, TIKTOK, YOUTUBE, or INTERNAL).
INSTAGRAM: Instagram platform integration, including posts, reels, stories, and profile data.
INTERNAL: Internal Archive-managed source used for synthetic or system-generated content.
TIKTOK: TikTok platform integration, including videos and creator profile data.
YOUTUBE: YouTube platform integration, including Shorts, videos, thumbnails, and profile data.
verified Boolean!: Whether the account has a verified/badge status on the platform.
takenAt DateTime!: When the post was published on the source platform.
transcriptions [Transcription!]!: Text transcriptions and subtitles generated for video content in this post. Mirrors Item.transcriptions for parity.
mediaContentId ID!: Identifier of the media content this transcription belongs to.
transcript String: Plain text transcription of the spoken content.
type ItemType!: Type of post (post / reel / story / short). Mirrors Item.type for parity.
POST: Standard feed post, such as a single image or carousel post on Instagram.
REEL: Short-form vertical video published as a Reel or equivalent format.
SHORT: Short-form vertical video such as a YouTube Short or similar format.
STORY: Ephemeral story content, typically available for a limited time.