Object
CompetitorBrand
A brand tracked in Competitor Insights for the current workspace, plus the workspace's own brand as a flagged entry (isOwnBrand: true).
Fields
- earnedMediaValue Float
- Estimated earned media value (USD) over the window. Null when unavailable or no data.
- engagementsTotal Float
- Total engagements (likes + comments + shares, …) over the window. Null when unavailable or no data.
- id ID!
- Unique identifier for the brand in Archive's system. For the workspace's own-brand entry this is a stable, workspace-scoped id (the same across requests).
- impressions Float
- Merged view/play impressions over the window. Null when unavailable or no data.
- influencersCount Int
- Distinct influencers counted over the window. Null when unavailable or no data.
- isOwnBrand Boolean!
- True for the workspace's own-brand entry, false for tracked competitor brands. Use this to compute self-vs-competitor Share of Voice.
- name String!
- Brand name. The workspace's own-brand entry is named "You".
- ownMetricsStatus CompetitorBrandOwnMetricsStatus
- For the own-brand entry only (null for competitors): AVAILABLE when metrics were computed (null metric fields then mean no data in the window, distinct from zero), UNAVAILABLE when they could not be computed. The accompanying error code says whether to retry.
- postsCount Int
- Number of posts counted over the window. Null when unavailable or no data.
- reach Float
- Summed follower reach over the window. Null when unavailable or no data.