# CompetitorBrandEstimationMethod

Enum

How Archive estimates the part of a competitor metric total it could not capture.

## Values

| Value | Description |
| --- | --- |
| `IGM1_POST_MULTIPLIER` | Estimates Instagram mention posts and Reels missed for brands without a connected account. |
| `STORY_MEDIAN_MULTIPLIER` | Adds the median value of captured Stories, times a fixed factor, for each Story without metrics. |